The Blog. Sharing my secret sauce.
Find insights, tips, and lessons from years of working with solopreneurs to major enterprises. All shared to help you build a better, more sustainable business that’s aligned to you.
Top 10 Challenges Facing Small Businesses and Startups Today
While automation and AI offer unprecedented opportunities, they present a unique set of hurdles that can overwhelm even the most seasoned entrepreneurs.
In this post, we delve into the top 10 marketing challenges that solopreneurs, small businesses and startups face today and explore how they can be turned into growth, expansion and innovation opportunities.
Embrace imperfections to get sh*t done
In the book The Obstacle is The Way, Ryan Holiday writes, "Simply do what you need to do right now. And do it well. And then move on to the next thing. Follow the process and not the prize."
Many aspiring business owners fall into the trap of endlessly refining their ideas, products, or services, aiming for an elusive state of flawlessness before launching into action. However, in the real world of small business, there's a lesson in focusing on the present task rather than striving for perfection.
Marketing = Awareness, Education & Credibility
Three vital marketing pillars: awareness, education, and credibility. These elements are the foundation upon which thriving businesses are built, fostering brand recognition, customer trust, and sustainable growth.
Let's delve into why each of these pillars is indispensable to the success of your venture.
Graphic Design: how to find and work with a designer
For most solopreneurs, startup founders, and small business owners, graphic design is something you might delay investing in. You’re focused on building the best product, have enough understanding of design tools to do it yourself, or consider it a lower priority.
However, you will reach a point where you can’t wear all the hats, or it’s time to level up and engage a graphic designer. Here's how and what you should look out for.
Business Mentor or Coach: which one should you choose?
Are you thinking about getting a mentor or coach - and not sure which one?
In business, "mentor" and "coach" are often used interchangeably, confusing what each role entails. While mentors and coaches play crucial roles in personal and professional development, they do so differently. Let’s explore.
What a brand strategist doesn’t do
I'm often asked what I do as a brand and marketing strategist. However, sometimes the more pertinent question is, "What don't I do?".
So here's 8 things I don't do as a brand strategist.
How to fail fast in marketing
"Marketing is 50% art, 50% science" is often attributed to William Bernbach, a founder of the global advertising agency Doyle Dane Bernbach (DDB).
In today's world, marketing is a beautiful blend of art, science, business, psychology, behaviour and so much more. To move fast, an experimental mindset helps businesses stay nimble.
Time for a brand audit
Have you ever looked at your brand and thought “it could be better?”. Or maybe you’ve asked yourself, “Does this brand truly present my vision in all of its authenticity?”.
It’s a common challenge in the world of brand management. If you’ve ever pondered these questions, you’re not alone and it may be time for a brand audit.
Running an experiment on social media: TikTok
One thing we love here is marketing experimentation.
Today, I’ll share a client experiment to build a TikTok audience from 0 to 1000 in a month. I’ll share what worked, what didn’t and what we’d change for next time.
Our contribution to social change
My mission transcends conventional business goals. It's about empowering small businesses, while fostering a culture of giving back. This commitment to social responsibility is deeply rooted in my journey as a child of Vietnam War refugees and why I offer donation-based workshops that not only help business owners but children in need.
Brand Sprint: unlock your uniqueness in 3 hours
I want to ensure first-time founders, business owners and solopreneurs are provided the tools and support they need to grow a business they love. So, I’ll be sharing my tools of the trade like the Brand Sprint.
Here’s everything you need to know about the Three-Hour Brand Sprint and how to facilitate one.
Every question is content
Do you need help to produce marketing content for your small business or startup? Here's the simplest hack to generate content and you don't even have to think of it yourself.
Marketing Strategy: Six Winning Templates
A well thought-out marketing strategy can help businesses reach more prospects, achieve their goals and gain a competitive advantage. Learn about marketing strategy basics and get access to free marketing strategy templates.
Brand Strategy: What is it and why you need one
First impressions matter and it starts with a brand strategy.
But what exactly is a brand strategy, and why is it crucial for businesses of all sizes? In this blog post, we'll unravel the concept of brand strategy, explore its significance, and outline a roadmap to craft an effective one.