Our contribution to social change
When I started this business, I wanted to ensure that my overarching mission transcended conventional business goals. I love helping companies unlock their uniqueness and grow, but if I can also foster a culture of giving back, that would be a win.
How do I do that?
By making knowledge equitable and increasing opportunities for everyone to succeed, not just the few who can afford it.
Access to knowledge is a universal right.
In the spirit of this ethos, I offer donation-based Brand Audits and Brand Sprint workshops to founders and not-for-profits (NFP). Running a business is hard, especially in today's competitive landscape. For many solopreneurs, navigating the intricacies of branding and marketing can be daunting and stressful, especially when you’re on your own or have limited resources.
My decision to offer donation-based services is driven by a deep belief in the power of shared knowledge and community. I recognise that when small businesses and NFPs thrive, communities flourish. Together, we catalyse positive change that resonates far beyond commercial outcomes by empowering founders with the tools and strategies needed to amplify their business.
Social Impact Requires Action
My commitment to social impact extends beyond the metaphorical walls of this business. In place of monetary payment for my services, I invite clients to contribute to my Save the Children Foundation fundraiser.
Why Save the Children
Every child deserves a fair chance at a bright and promising future. As a child of refugees, I intimately understand the importance of nurturing and safeguarding the most vulnerable.
Equity begins with addressing children's most basic needs – nourishment, education, and safety. It's about creating a world where every child can access essential resources and opportunities, regardless of their circumstances.
Why this is personal
My early childhood upbringing in social housing and education through welfare support shaped my perspective and values. I understand firsthand the resilience, determination, and unwavering spirit that define refugee communities. This legacy instilled a deep sense of gratitude and responsibility—a commitment to paying it forward and uplifting others along the way.
In embracing my heritage, I honour the sacrifices and aspirations of those who came before, which is to provide safety for the future generations. I recognise that access to knowledge and opportunity is a privilege, and with that there is an inherent obligation to uplift and empower others. Through my donation-based initiatives, I strive to create a more inclusive, kind, and compassionate world where every dream is within reach.
The Power of Collective Action
As I reflect on my journey and the values that guide me, I’m reminded of humanity's interconnectedness. In the tapestry of life, each thread – no matter how seemingly insignificant – contributes to the greater whole. It's a testament to the power of collective action and shared purpose, transcending borders, cultures, and ideologies.
Through our collective awareness, efforts and commitment, we can change the world – one small business, one child, at a time.
I'll leave you with a quote from the great Nelson Mandela:
"Education is the most powerful weapon which you can use to change the world."
If you’re a small business or an NFP that would like access to a donation-based Brand Audit or Brand Sprint, please reach out.
My virtual door is open,
Ann
