Your story is your brand.
After working with companies across technology, B2B and B2C, for almost two decades, in roles up to Chief Marketing Officer, I realised it was time to leave that behind.
Through serendipity, I started working with friends on their early-stage companies. I realised something was missing for small businesses, startups, and solopreneurs—a place where brand and marketing are simplified and help is available to support people as they grow a sustainable business that scales over time.
My mission is to create a place where people can experiment, illuminate and scale their brand. I partner with founders who want to create something unique, have fun navigating the business world and make a positive impact - big or small.
My virtual door is open, so let’s go!
My Compass
I truly believe that your business should be as unique as you are, and I will support you in challenging the status quo.
In every decision, I am guided by the following principles in how I work, interact with clients, and deliver meaningful work that is mutually beneficial.
Build on passion
Enable passionate founders to connect their vision, brand and marketing in a way that is uniquely theirs to thrive.
Think and feel
A meaningful and authentic brand is built on a combination of stragey and resonance.
Move with focus
Pay careful attention to help people organise their efforts to build a brand and business that sustainably scales.
Equitable knowledge
Everyone should have fair access to brand, marketing and business wisdom.
Iterate to amplify
We trust in the process of experimentation to help unlock stories and messages that connect with audiences.
Bringing big brand thinking to small businesses.
With 20 years in brand, marketing and employee experience, from manufacturing to technology, I understand what it takes to build a business. I’ve taken the best parts from big corporations, tech startups and scale-ups, including lessons from a billion-dollar exit, to bring you tools and practices to help you thrive.
