The Blog. Sharing my secret sauce.

Find insights, tips, and lessons from years of working with solopreneurs to major enterprises. All shared to help you build a better, more sustainable business that’s aligned to you.

Ann Luong 1/4/24 Ann Luong 1/4/24

Graphic Design: how to find and work with a designer

For most solopreneurs, startup founders, and small business owners, graphic design is something you might delay investing in. You’re focused on building the best product, have enough understanding of design tools to do it yourself, or consider it a lower priority.

However, you will reach a point where you can’t wear all the hats, or it’s time to level up and engage a graphic designer. Here's how and what you should look out for.

Ann Luong 5/2/24 Ann Luong 5/2/24

What a brand strategist doesn’t do

I'm often asked what I do as a brand and marketing strategist. However, sometimes the more pertinent question is, "What don't I do?".

So here's 8 things I don't do as a brand strategist.

Ann Luong 4/12/23 Ann Luong 4/12/23

Time for a brand audit

Have you ever looked at your brand and thought “it could be better?”. Or maybe you’ve asked yourself, “Does this brand truly present my vision in all of its authenticity?”.

It’s a common challenge in the world of brand management. If you’ve ever pondered these questions, you’re not alone and it may be time for a brand audit.

Ann Luong 3/7/23 Ann Luong 3/7/23

Brand Strategy: What is it and why you need one

First impressions matter and it starts with a brand strategy.

But what exactly is a brand strategy, and why is it crucial for businesses of all sizes? In this blog post, we'll unravel the concept of brand strategy, explore its significance, and outline a roadmap to craft an effective one.