Every question is content
As a small business owner or startup founder, you often spin many plates at once. Depending on your professional area of expertise, marketing and communications may not be where you want to focus your energy among all the other priorities.
But there are some easy ways to generate marketing content for your business and many are just part of doing business.
The easiest way to create content
Every question is content. This is the most straightforward hack. Have you ever been to a barbeque, sat at a dinner table or met people while out and somebody has asked the following:
What do you do?
How do you help your clients exactly?
What does your day look like?
Why did you start doing this?
Anytime somebody asks you a question about your business, what you do, how it works, or why you do it, that is content. So whenever you’re asked a question about your business, jot that down and turn it into a post, a FAQ or a video.
Turning those questions into content
How you explain or describe what you do can be unique to you and your business. Here are some simple ways to convert those questions into shareable content.
Your “why” is part of your brand: In a time of prolific AI-generated content, one way to stand out is to use human-centred content. Your “why” is just as important as your product or service. Tell the story of how you got started or what sparked the idea. This can be one post, a video or spread across several.
Behind-the-scenes sneak peeks: Offer glimpses into your business operations to humanise your brand and foster a connection with your audience. Even the bloopers or when things go wrong show greater authenticity. Remember, people buy from people.
Show it off with tutorials: Showcase how to effectively use your products or services to demonstrate value to your audience. Is there an exciting way they can use your products? Have you seen a customer share their use of your product or service?
How-to guides: Providing practical guides for your products or services establishes your business as a helpful resource and drives traffic to your website. You can also include these as value-added items in your campaigns.
Live question and answer sessions: Hosting Q&A sessions allows you to address customer inquiries directly, fostering transparency and improving customer satisfaction. Go “live” on the social media platform where your primary audience is and engage with them directly.
Weekly tips or hacks: Practical tips or hacks related to your niche establish your expertise and provide immediate value to your audience. Building a brand isn’t just about promoting your business, products or services; it’s about delivering value to your audience.
Product spotlights: These spotlights feature specific products or services and highlight their unique features and benefits, ultimately driving sales and conversions. Do you have a trending product or are you releasing something new? You can use that as the catalyst for these spotlights.
Day-in-the-life: What does your day look like? A glimpse into a typical day at your business adds authenticity and fosters a deeper connection with your audience. This can be a series of photos or videos showing your entire day, packing and posting a customer order, or what it takes to build a business.
Local community involvement: Do you pay it forward? Participating in local events, charities, or initiatives demonstrates your commitment to the community and enhances your brand reputation.
Educational webinars or tutorials: Hosting webinars or tutorials that provide in-depth knowledge or skills related to your industry can position your business as an authority and attract a targeted audience. The webinar can then be hosted on your website for on-demand viewing.
FAQs: Populate questions into an FAQ page on your website or social media profile. Addressing common customer queries also helps streamline communication, reduce customer support inquiries, and contribute to SEO.
Implementing these ideas can help enhance your social media presence, create content for future marketing campaigns, strengthen relationships with your audience, and drive business growth.
Creating content from everyday business activities makes the marketing process easier because it becomes part of your general workflow and does not seem like just another thing to do.
And one more thing: if you’re starting out - start with one social media platform and grow from there. You don’t have to be everywhere to get cut through. Focus on a platform where you believe you’ll find your ideal audience.
Need help with your content strategy?
Creating content can be a real challenge if you’re not a marketer or a writer. Even with these ideas, you might feel overwhelmed about where to start.
We’ll let you in on a secret: it’s completely reasonable to feel overwhelmed by unfamiliar things.
Let’s jump on a complimentary call and simplify it so you can get started.
