The Blog. Sharing my secret sauce.
Find insights, tips, and lessons from years of working with solopreneurs to major enterprises. All shared to help you build a better, more sustainable business that’s aligned to you.
Marketing = Awareness, Education & Credibility
Three vital marketing pillars: awareness, education, and credibility. These elements are the foundation upon which thriving businesses are built, fostering brand recognition, customer trust, and sustainable growth.
Let's delve into why each of these pillars is indispensable to the success of your venture.
How to fail fast in marketing
"Marketing is 50% art, 50% science" is often attributed to William Bernbach, a founder of the global advertising agency Doyle Dane Bernbach (DDB).
In today's world, marketing is a beautiful blend of art, science, business, psychology, behaviour and so much more. To move fast, an experimental mindset helps businesses stay nimble.
Running an experiment on social media: TikTok
One thing we love here is marketing experimentation.
Today, I’ll share a client experiment to build a TikTok audience from 0 to 1000 in a month. I’ll share what worked, what didn’t and what we’d change for next time.
Every question is content
Do you need help to produce marketing content for your small business or startup? Here's the simplest hack to generate content and you don't even have to think of it yourself.
Marketing Strategy: Six Winning Templates
A well thought-out marketing strategy can help businesses reach more prospects, achieve their goals and gain a competitive advantage. Learn about marketing strategy basics and get access to free marketing strategy templates.