The Blog. Sharing my secret sauce.
Find insights, tips, and lessons from years of working with solopreneurs to major enterprises. All shared to help you build a better, more sustainable business that’s aligned to you.
How to fail fast in marketing
"Marketing is 50% art, 50% science" is often attributed to William Bernbach, a founder of the global advertising agency Doyle Dane Bernbach (DDB).
In today's world, marketing is a beautiful blend of art, science, business, psychology, behaviour and so much more. To move fast, an experimental mindset helps businesses stay nimble.
Running an experiment on social media: TikTok
One thing we love here is marketing experimentation.
Today, I’ll share a client experiment to build a TikTok audience from 0 to 1000 in a month. I’ll share what worked, what didn’t and what we’d change for next time.