The Blog. Sharing my secret sauce.
Find insights, tips, and lessons from years of working with solopreneurs to major enterprises. All shared to help you build a better, more sustainable business that’s aligned to you.
Embrace imperfections to get sh*t done
In the book The Obstacle is The Way, Ryan Holiday writes, "Simply do what you need to do right now. And do it well. And then move on to the next thing. Follow the process and not the prize."
Many aspiring business owners fall into the trap of endlessly refining their ideas, products, or services, aiming for an elusive state of flawlessness before launching into action. However, in the real world of small business, there's a lesson in focusing on the present task rather than striving for perfection.
How to fail fast in marketing
"Marketing is 50% art, 50% science" is often attributed to William Bernbach, a founder of the global advertising agency Doyle Dane Bernbach (DDB).
In today's world, marketing is a beautiful blend of art, science, business, psychology, behaviour and so much more. To move fast, an experimental mindset helps businesses stay nimble.
Running an experiment on social media: TikTok
One thing we love here is marketing experimentation.
Today, I’ll share a client experiment to build a TikTok audience from 0 to 1000 in a month. I’ll share what worked, what didn’t and what we’d change for next time.