ABOUT ANN
Clear strategy.
Calm execution.
FRACTIONAL CMO + HOLISTIC EXEC MENTOR
MELBOURNE, AUSTRALIA
I help founders and purpose-led teams turn good intentions into focused marketing that actually moves the business forward.
My work sits at the intersection of strategy, systems and human-centred execution—bringing the big picture into a plan people can act on.
HOW I WORK
I bring order to the parts of your marketing that feel noisy, fragmented or hard to prioritise. Together, we find what matters, make it usable and build a rhythm that holds.
Building and growing your business should bring you joy, not headaches and sleepless nights.
Where I’m most useful
Marketing strategy & direction
Systems, funnels & optimisation
Brand activation & practical delivery
Systems, funnels & optimisation
Leadership mentoring (limited spots)
HOW I GOT HERE
I’ve built growth in the rooms where the stakes are real.
From enterprise marketing to scale-up leadership, my work is grounded in practical experience — not generic playbooks.
Enterprise
Honda & BP
Cut my teeth in large-scale enterprise marketing before moving into tech — bringing structure, stakeholder confidence, and commercial discipline with me.
Pre-IPO → Exit
Scale-up growth, Aconex
Worked through hyper-growth chapters where brand and positioning, enterprise projects and product marketing were critical to business goals.
CMO
Executive operator x2
I’ve sat inside the leadership cadence: translating ambition into priorities, building visibility, and making marketing accountable to business outcomes.
Fractional CMO
Founder-level clarity
I help founders and teams see what matters, cut what doesn’t, and move from vague marketing activity into a sharper operating system.
Entrepreneur
Just like you
Co-founded and led growth for a SaaS startup in the wellness and holistic space, closing it when my co-founder stepped back due to personal reasons.
If you need sharper direction, better systems or hands-on support to get things moving, I’d love to hear what’s on your mind.